On March 24, workers at Equator Coffees in Los Angeles joined UFCW Local 770 for a better life.

The workers, who are employed as baristas, shift leads, and prep cooks, joined our union because they were concerned about insufficient pay and scheduling and wanted a voice in the workplace. The campaign to organize these workers included in-person meetings about the benefits of belonging to a union, including around the better wages and benefits that come with a union contract.
The workers are happy to be a part of our union and looking forward to negotiating their first union contract.
“Our win is not only a contract, but a testimony on when you and your colleagues stand in solidarity with the power of collective passion,” said Richard Urquidez. “This victory is the first sip of the fairer future where we look forward to working with dignity and respect.”
“In winning this election, my hope is that it ignites a fire within the coffee community,” said Chloe Manus. “Before the UFCW, the idea of unionization seemed impossible. I knew that my co-workers and I deserved more than what was being ‘offered’ to us by our company. We understand the fight never ends, but this is where it begins. Laborers are the backbone of society and without us the world would stop. I refuse to let the corrupt corporate agenda slowly destroy the working class. Unionize workers now !”
“Upon the win of our union election, I’m incredibly grateful for the support of my co-workers as we come together to address our needs for steady hours, work meals, and a livable wage,” said Nicole Territo. “This victory is a step toward a stronger, more supportive workplace, and I’m looking forward to working together to make meaningful changes for all of us. Let’s elevate the specialty coffee narrative from social justice buzzwords to bold actions that honor both coffee quality and the fight for justice.”
“True social justice requires tangible improvements in wages, benefits, and working conditions, and that workers ourselves must be empowered to advocate for these improvements,” said Chevy Evangelista.