In a direct effort to reach all the 2016 presidential candidates, the hard-hitting ad campaign will feature the difficult and troubling experiences of a diverse group of current and former Walmart workers. From poor wages and benefits, to decreasing hours and difficult scheduling, the ad campaign highlights the emotional impact that many workers, and their families, face at Walmart and all across the retail industry.
The first phase of the #OurWalmartVoices ad campaign will feature two 30-second commercials. The first, called “Replaceable,” will highlight the experiences of hard-working retail workers at Walmart. The second, called “Real Change,” specifically calls on the Democratic presidential candidates, as well as the Republican candidates, to stand with them, their families, and workers who are just like them in their effort to change retailers like Walmart for the better. Both ads can be viewed at the HelpChangeWalmart.com, as well as at UFCW.org.
The ad campaign will first air nationally during the CNN debate and then continue a national run the following two days on CNN. Online, the ad will appear on Facebook and Twitter. In total, the ad will be seen more than 34 million times.
The #OurWalmartVoices ad campaign is part of a larger grassroots effort that will also include targeted social media and on-the-ground actions across multiple states, designed to reach Walmart and retail workers all across the country. The goal of the campaign is to ensure that all candidates, Republican or Democrat, take notice of the struggles of retail workers, and to also highlight these real issues as part of the 2016 race for the White House.